Post by account_disabled on Jan 8, 2024 4:06:51 GMT -6
Hornimans , emblematic brand of Jacobs Dowe Egberts (JDE) in the teas and infusions category in the Spanish market, expands its offer with a new range of special infusions to drink in bottles that encourage healthy water intake by providing delicious fruit flavors. “There are many times that we are reminded that we should drink the entire recommended amount of water daily, since staying hydrated is important to take care of ourselves. However, it is often difficult for us to drink those recommended 2L or 2.5L of water, either because we don't like the taste of water, it bores us, etc. And sometimes, even if we try to flavor the water with infusions or hot teas, either because it is hot and we don't feel like drinking hot drinks, or because we don't have the time for the whole ritual of heating the water, letting it infuse and enjoying that moment, this alternative is not always entirely convenient.” On the other hand, “ more and more consumers have joined the trend of using reusable bottles to reduce plastic consumption and their environmental footprint,” says Elena Orts Drago – Tea & Sweetener Brand Marketing Manager.
Thus, the promotion of healthy water intake and the innovative role of Hornimans as an Infusions manufacturing brand was what drove this brand and according to its Tea & Sweetener Brand Marketing Email Data Manager to “create an infusions format with 100% ingredients natural, which are consumed in bottles and with cold, warm or hot water, so that our consumers can give a touch of natural flavor to the water and thus stay hydrated while they continue with their daily lives in the way that best suits them." For the development of this new and innovative range of infusions, JDE has once again trusted Little Buddha Agency . “Little Buddha is Hornimans' trusted design agency and has been with us for the last few years with all projects. They know the brand and its positioning, they understand what we seek to convey and they have our complete trust : we know that when we come to them with an idea, the Little Buddha team is capable of shaping it and making it a reality. Little Buddha has been key to the success of our launches ,” says Elena.
The challenge that this symbolic brand presented to Little Buddha Agency was to create a new range of 6 infusions that would effectively communicate the new way of infusing in bottles in an appetizing, innovative and self-explanatory way . “As it is such an innovative concept, we wanted to convey many messages in the packaging. It was not an easy task to prioritize messages to make clear the way of use and functionality of the product. After thinking about it a lot with the Little Buddha team, we came to the conclusion that we wanted to convey several messages: the way of use, the flavor that 100% natural products add to the water and that this infusion has no sugar or theine ," Elena explains. The result has been a range of infusions that, without separating from the Hornimans brand, has a design with its own personality , with a linear stand out and that clearly transmits both the way of use and the freshness and flavor of the varieties. Little Buddha Agency has developed: – A fully descriptive INFUSION FOR YOUR BOTTLE sub-brand to facilitate quick understanding of the product.
Thus, the promotion of healthy water intake and the innovative role of Hornimans as an Infusions manufacturing brand was what drove this brand and according to its Tea & Sweetener Brand Marketing Email Data Manager to “create an infusions format with 100% ingredients natural, which are consumed in bottles and with cold, warm or hot water, so that our consumers can give a touch of natural flavor to the water and thus stay hydrated while they continue with their daily lives in the way that best suits them." For the development of this new and innovative range of infusions, JDE has once again trusted Little Buddha Agency . “Little Buddha is Hornimans' trusted design agency and has been with us for the last few years with all projects. They know the brand and its positioning, they understand what we seek to convey and they have our complete trust : we know that when we come to them with an idea, the Little Buddha team is capable of shaping it and making it a reality. Little Buddha has been key to the success of our launches ,” says Elena.
The challenge that this symbolic brand presented to Little Buddha Agency was to create a new range of 6 infusions that would effectively communicate the new way of infusing in bottles in an appetizing, innovative and self-explanatory way . “As it is such an innovative concept, we wanted to convey many messages in the packaging. It was not an easy task to prioritize messages to make clear the way of use and functionality of the product. After thinking about it a lot with the Little Buddha team, we came to the conclusion that we wanted to convey several messages: the way of use, the flavor that 100% natural products add to the water and that this infusion has no sugar or theine ," Elena explains. The result has been a range of infusions that, without separating from the Hornimans brand, has a design with its own personality , with a linear stand out and that clearly transmits both the way of use and the freshness and flavor of the varieties. Little Buddha Agency has developed: – A fully descriptive INFUSION FOR YOUR BOTTLE sub-brand to facilitate quick understanding of the product.