Post by account_disabled on Mar 2, 2024 6:14:17 GMT -6
With over two billion users , Youtube is the second most visited site in the world and for this reason it should be included in a B2B marketing strategy. Being successful on this channel is not easy: the most famous creators on the platform say that it takes at least 100 videos before deciding whether to abandon this path or continue. In this article we see some tips on how to integrate Youtube into your strategy to generate more leads . Youtube and B2B marketing: a winning combination Today, being present on Youtube is essential for the good performance of a B2B marketing strategy . Second only to Google, YouTube is not only one of the most visited sites in the world, but it is also the most used search engine by users after Google. People today prefer to consume video content: for this reason, if your company is not present on YouTube and does not publish content regularly, it will find itself at a disadvantage compared to competitors who have adopted this strategy. Posting optimized content on a regular basis, however, is not enough: even for the YouTube channel it is necessary to develop a B2B strategy . Let's see some necessary aspects to consider from the moment you decide to bring your business to Youtube. New Call-to-action 1. Create a Youtube channel It may seem trivial, but the first step to be able to publish vid
eo content on Youtube is to have a channel on the platform. To do this, just use a Google account and you're done. Keeping the B2B marketing strategy in mind, it is recommended to set up a business account that allows more agile management of the same account even for multiple team members. Once the profile has been created, Youtube offers an in-depth guide on how to best set it up in all its parts. 2. Know your audience Understanding right away who might be interested in watching your videos is essential to give a precis Australia WhatsApp Number Data direction to the strategy. Learn more about your target audience : what they are looking for, what they like, what content they usually watch, ethrough analyses, you will also be able to acquire interesting data on the viewing habits of buyer personas : in this way you will already be able to know which direction to take when you have to develop video content. 3. Monitor your competitors Knowing your competitors' video activity can be a strategic advantage. Identify what they post, how often and how much engagement their content creates. All this information will be useful for developing your B2B marketing strategy on Youtube
starting from content that already works on an audience very similar to your target, it will be more likely that your videos will also be successful . b2b marketing 4. Get inspiration from your favorite channels Even if they don't belong to the same market segment, your favorite Youtube channels can still be a source of inspiration. Think about what you like about the videos they produce, what makes you want to watch them, and how these features might fit into your business. An example could be the use of infographics : if a channel you follow uses them often and you find them interesting, why not try using this format in your company videos too? 5. Optimize content As we said previously, Youtube is also a search engine. This is why it is important that the SEO aspect is well designed . Determine which keywords your target audience might search for and make sure to use them, along with related ones, at least in the video description. For even deeper SEO optimization, you can consider using these keywords in your subheadings as well. A report created by Verizon Media and Publicis Media analyzed that 92% of mobile users in the USA watch videos without sound and in general this trend concerns 83% of users.
eo content on Youtube is to have a channel on the platform. To do this, just use a Google account and you're done. Keeping the B2B marketing strategy in mind, it is recommended to set up a business account that allows more agile management of the same account even for multiple team members. Once the profile has been created, Youtube offers an in-depth guide on how to best set it up in all its parts. 2. Know your audience Understanding right away who might be interested in watching your videos is essential to give a precis Australia WhatsApp Number Data direction to the strategy. Learn more about your target audience : what they are looking for, what they like, what content they usually watch, ethrough analyses, you will also be able to acquire interesting data on the viewing habits of buyer personas : in this way you will already be able to know which direction to take when you have to develop video content. 3. Monitor your competitors Knowing your competitors' video activity can be a strategic advantage. Identify what they post, how often and how much engagement their content creates. All this information will be useful for developing your B2B marketing strategy on Youtube
starting from content that already works on an audience very similar to your target, it will be more likely that your videos will also be successful . b2b marketing 4. Get inspiration from your favorite channels Even if they don't belong to the same market segment, your favorite Youtube channels can still be a source of inspiration. Think about what you like about the videos they produce, what makes you want to watch them, and how these features might fit into your business. An example could be the use of infographics : if a channel you follow uses them often and you find them interesting, why not try using this format in your company videos too? 5. Optimize content As we said previously, Youtube is also a search engine. This is why it is important that the SEO aspect is well designed . Determine which keywords your target audience might search for and make sure to use them, along with related ones, at least in the video description. For even deeper SEO optimization, you can consider using these keywords in your subheadings as well. A report created by Verizon Media and Publicis Media analyzed that 92% of mobile users in the USA watch videos without sound and in general this trend concerns 83% of users.